Global Brand Campaign ‘25: You Got This. A rallying cry to all everyday and elite athletes for adidas.

My role:

I’ve been obsessed with sport for my entire life, so leaped at the opportunity to move halfway around the world to join the team at TBWA\Neboko to work on the Global Brand Campaign for adidas. I joined at the beginning of pivotal creative development stage, and worked alongside the team to bring this campaign to life.

My key focus was on the elite portion of the project , delivering 5 athlete campaigns across film and still assets. My key deliverables within this were:

• Led the end-to-end production of all 2D (Stills) assets for the campaign, overseeing concept development through to delivery - producing imagery and films for five international superstars to be adapted by global markets.

• Assisted coordinating a complex global shoot, managing logistics and creative delivery across multiple time zones and locations, ensuring elite-quality output within the athletes’ limited windows - often capturing full content within just hours.

• Managed financial reconciliation, overseeing the production budget and tracking variable client hours month-to-month to maintain control of evolving financial commitments

• Led delivery of market updates, working alongside our creative, strategy, and design teams as well as the client to create comprehensive market updates at various stages of the campaign development for them to understand the journey.